With a strong possibility that Democrats could lose control of the Senate in the midterm elections, they are investing heavily in voter turnout efforts.So while Republicans continue to spend their money on television ads and direct mail, Democrats are focusing on getting voters to the polls. The difference in expenditures on staff and voter contact operations is dramatic.
In states too close to call like Alaska, Colorado, Iowa and North Carolina, Democrats are making much greater investments in the ground game than Republicans.
According to the Upshot’s tallies, Dem outside groups, parties and candidates are outspending their GOP counterparts in Alaska ($1.9 million to $224,800); Colorado ($4.4 million to $556,100); Iowa ($1.4 million to $105,000); Michigan ($1.4 million to $767,400); and North Carolina ($3.2 million to $835,000).Greg Sargent points out the critical issue.
The crucial thing here to watch is whether Democrats have success in registering — or inducing early voting by — people who might otherwise not be inclined to vote. In a year when core Dem voter groups appear less inclined to vote than core GOP voters do, anything that can marginally shift the electorate in a Democratic direction could conceivably make a difference.Basically, if the electorate in 2014 mirrors the electorate of 2010 (in other words, if the status quo is maintained), Democrats will likely lose. The only way to ensure that doesn't happen is if more women, young voters and people of color show up in November. And the way to do that is to invest heavily in the ground game.
President Obama demonstrated to the political world that an effective ground game can change the course of both presidential primaries and general elections. At least in the states discussed by Willis, we'll soon learn whether or not the same thing can be said for midterms.
You're not going to hear much hoopla about this in the media. But I'm extremely happy to learn that Democrats are doing EXACTLY what they need to do to.