Tuesday, May 19, 2015

Poverty Is Sexist

That's the provocative title of a new campaign to promote girl-power.
On May 13th, ONE.org, the international advocacy organization, co-founded by Bono, that works to end extreme poverty and preventable disease, particularly in Africa, launched its latest campaign, Poverty Is Sexist, which aims to empower girls and women in the poorest countries, so that they can lift their own communities out of poverty. Fueling the charge is a girl power packed anthem, social media blitz, and petition.

Consider this, “Across every key gender indicator, life is significantly harder for girls and women in the least developed countries compared to those living in other countries,” as stated on the ONE.org site. “While men in poor countries are also disadvantaged, the gender gap between males and females is even larger in the poorest countries.”
Of course, any movement worth it's salt these days needs good music. Here ya go!

'Strong Girl' features vocalists Waje (Nigeria), Victoria Kimani (Kenya), Vanessa Mdee (Tanzania), Arielle T (Gabon), Gabriela (Mozambique), Yemi Alade (Nigeria), Selmor Mtukudzi (Zimbabwe), Judith Sephuma (South Africa), new talent Blessing Nwafor (South Africa) and the video stars Omotola Jalade Ekeinde (Nigeria).
The campaign is encouraging everyone to post a #Strengthie with the hashtag #WithStrongGirls. Guess who was one of the first people to join in:
And whadoyaknow? It's catching on!

1 comment:

  1. Could they have picked a less childish sounding word that "strengthie"? I dislike sefies, firsties, besties, etc. for the same reason. I'm not a two year old.