Mitt Romney is planning to fortify his communications and messaging team by adding seasoned operatives, advisers close to the campaign said Thursday, after withering criticism from prominent conservative voices that his insular team has fumbled recent opportunities.The question this raises is whether or not he's reached the right diagnosis for the problem he's trying to solve.
In other words, is his campaign in trouble because of his staff? Or is it the candidate himself?
Or is there a problem with his message?
Or is it perhaps his party's lunatic base that he has to pander to?
Or is it all of the above?
Ding, ding, ding...we have a winner!